Live event photography for Auclair Sports at Pentapic 2025. 20-photo recap of brand presence and event coverage at Sommet Morin-Heights, Quebec's biggest ski season finale.
(YEAR)
2025
(TIMELINE)
1 day (live) + post event delivery
(SERVICES)
Live production
Event Photography
Post-production & delivery
Pentapic draws 4,000+ people across multiple zones in a single day — skiing, alpine touring, a snowpark competition, the pond skim, and an outdoor dance floor running into the night. This edition added one more variable: heavy rain throughout the event, severe enough that cancellation was on the table. Shooting in wet conditions with gear that can't get soaked, maintaining image quality in flat overcast light, and keeping up with an event that refused to stop regardless of the weather.
Coverage was structured around Auclair's touchpoints within the event — product in use on the slopes, brand visibility at key moments, and the crowd energy that persisted in spite of the conditions. The rain became part of the story rather than an obstacle to it. Each phase of the day was treated as a distinct opportunity, and the 20-image set reflects an event that ran — and delivered — no matter what.
Content used internally by Auclair Sports and Billy Events for promotion and to build the visual foundation for their 2026 event presence. An event that nearly didn't happen, documented in full.
20
Photos Delivered
4k+
Attendees
2x
Organizations
Most projects fall into one of these two approaches.
“
Merci pour votre travail de pro! Nous avons apprécié les conseils et les vidéos sont impeccables.
Sophie Lemieux
Directrice Marketing
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