CRAFT x Big Red

Craft asked for a hybrid deliverable — an editorial brand shoot blended with full event-recap coverage of the Big Red Gravel Run — built around a specific photography style they wanted replicated, using only a handful of inspiration images as a starting point. That meant pinpointing their desired look through a moodboard, merging it with BLINKS' own style, then owning the creative direction end to end: building the moodboard, directing the athletes — none of whom had ever done a photo shoot before — and producing the content. All of this while tracking athletes across three days of remote race terrain with no GPS signal or way to reach the team, and a tornado alert on the final day.