Editorial and event photography for Craft Sportswear at the Big Red Gravel Run 2026, with creative and athlete direction across three days of remote race coverage.
(YEAR)
2026
(TIMELINE)
3 days (Live) + 1 day post event delivery
(SERVICES)
Event Photography
Editorial Photography
Creative direction
Craft asked for a hybrid: an editorial brand shoot blended with full event coverage of the Big Red Gravel Run. It was built around a specific photographic style and only a handful of inspiration images. That look had to be pinpointed, made distinct, and carried through athletes who had never been in front of a camera.
All of it happened on remote terrain along the Rouge River, with no GPS signal, no way to reach the team on course, and a tornado alert on the final day
The creative direction was locked before the event. A moodboard merged Craft’s references with a distinct visual signature and was approved by the brand ahead of time. Gear, weather contingencies, shooting spots, and travel between them were all planned in advance.
On site, the athletes were coached through every setup, so the images felt editorial without feeling forced. Local knowledge filled the gaps the map could not, making it possible to track an unmarked course and stay ahead of the riders across three days.
Craft published the content across Instagram and LinkedIn, drawing strong engagement from their community. The final images matched the direction the brand had set out to achieve, and all the athletes themselves shared the work.
40
Images
3
Days
1x
Retainer
“
Merci pour votre travail de pro! Nous avons apprécié les conseils et les vidéos sont impeccables.
Sophie Lemieux
Directrice Marketing
MORE Works
RAQ 2026
Video production for Race Across Québec 2026. Four high-end recap reels delivered on overnight turnaround across five days of race coverage, from first departure to podium.
TNF Trail Series X Slowpokes
Live photo booth and event photography for The North Face Trail Series x Slowpokes. The Montréal stop of a national four-city trail running series.
