On-site engagement and same-day content for The North Face Trail Series x Slowpokes in Montréal: a live photo booth and event photography for 400 attendees.
(YEAR)
2026
(TIMELINE)
1 day (live) + same-day delivery
(SERVICES)
Live Photo Booth
Event Photography
On-site Studio Setup
Same-Day Delivery
The Montréal stop had to do two things at once: give 400 attendees a reason to engage with the brand on-site, and produce content ready to post the same day. That meant two mandates running in parallel, a fully equipped live photo booth and event photography covering the race, the crowd and the activation, without one compromising the other.
The booth and the coverage were planned as one system. The booth was built on-site with backdrop and professional lighting, running before the first attendees arrived, with a workflow set up for delivery within hours. Event coverage ran throughout the morning, from the start to the checkpoints, the finish line and the brand moments in between. The booth created engagement. The coverage captured everything around it.
Billy Events posted the content to strong positive engagement, and The North Face Trail account engaged with it directly. The Montréal stop led to two more dates in the national series with The North Face.
400
Attendees
2
Mandates
2
New Series
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