Product launch video campaign for Crimp Lab's MINI climbing training block, featuring a hero product film, an athlete testimonial, and short-form social cutdowns delivered from a single shoot day.
(YEAR)
2026
(TIMELINE)
1 day (shoot) + post delivery
(SERVICES)
Campaign Video
Brand Film
Creative direction
Crimp Lab, a young startup launching its first product, needed a full campaign — a hero video, a customer testimonial, and short-form cutdowns for social — built around a single shoot day and the realities of an early-stage brand's first launch. The added challenge: showcasing the block's full range of customizable colours and patterns without a physical sample of every variant, since most combinations only exist in the brand's online configurator.
Combined an on-set athlete interview and studio product shots with AI-generated shots — built from the real footage and configurator references — to represent design combinations that don't exist as physical samples, keeping production lean and resourceful for a startup's first launch. Cut the final hero video into a testimonial and a set of social-ready shorts from the same footage, giving Crimp Lab a repeatable content flow it could lean on beyond the shoot day itself.
The campaign is still rolling out in phases, but it's already translating into results: strong positive engagement on the content published so far, and new customer orders coming in directly off the back of it — giving the young startup real sales momentum and a content operation it can keep building on.
1
Hero Video
1
Testimonial
A few
Shorts
Most projects fall into one of these two approaches.
“
Merci pour votre travail de pro! Nous avons apprécié les conseils et la vidéo est impeccable.
Sophie Lemieux
Directrice Marketing
MORE Works
RAQ 2026
Solo reel production for Race Across Québec 2026 — four high-end recap reels delivered overnight across five days of live race coverage.
CRAFT x Big Red
Editorial and event photography for Craft Canada at the Big Red Gravel Run — full creative direction, moodboard-led style, and three days of remote race coverage., fast delivery.
