Product launch video for Miami Rice’s Key Lime Edition, designed for social media engagement and brand awareness through visual storytelling.
(YEAR)
2025
(TIMELINE)
2 days
(SERVICES)
Creative direction
Brand storytelling
Video Production
Post-production & delivery
Miami Rice needed to introduce a new beer while explaining just enough of the brewing process and without losing the brand’s light, refreshing tone.
The film was structured around the founder and the brewing process itself, allowing the product to reveal its personality naturally.
Pacing remained energetic but controlled. Color and humor were embraced without overwhelming the story. The tone remained approachable and shareable, built specifically for social platforms.
The launch film became a strong social-first asset supporting sponsored campaigns, driving awareness around the release, and reinforcing Miami Rice’s playful identity.
1x
New Beer
1x
Increase sales
100%
Good Vibes
Most projects fall into one of these two approaches.
“
It's always nice to work with Frank.He listens to your needs, and makes the process smooth and efficient.
Nate Sulastri
Founder at HUS
