Miami Rice
Playful product launch film for Miami Rice’s Key Lime Edition, capturing the brewing process in a colorful, social-first video designed to drive awareness and engagement.
(YEAR)
2025
(TIMELINE)
2 days
(SERVICES)
Branding
Miami Rice wanted to introduce their new beer, explain just enough about it's brewing process and still feel light, refreshing — just like their drinks.
The solution was to center the story on the brewing process and the personality behind it. By following the founder, keeping the pacing light, and leaning into color and humor, the film let the product introduce itself naturally—making the beer feel easy to understand, easy to enjoy, and easy to share on social.
The launch film gave Miami Rice a strong, social-first asset to introduce the Key Lime Edition in a way that felt fun and accessible. It helped boost awareness around the new product, supported engagement through sponsored posts, and reinforced the brand’s playful, experimental identity.
1x
New Beer
1x
Increase sales
100%
Good Vibes
“
It's always nice to work with Blinks.They listen to your needs, and make the process smooth and efficient.
Nate Sulastri
Founder at HUS
