RAQ 2025
For RAQ 2025, we documented a four-day endurance race with overnight recap films and a cinematic mini-doc, capturing the scale, discipline, and emotions of elite cycling competition.
(YEAR)
2025
(TIMELINE)
1 week
(SERVICES)
Branding
For the RAQ 2025, the goal was basically to be everywhere without making it feel hectic. We were following a four-day endurance race in real time, turning each day into a clean, confident recap overnight, while also thinking ahead to a longer film that would represent the event properly. The focus was on keeping everything calm, cohesive, and intentional—letting the scale and seriousness of the race come through.
We approached it by treating the whole race as one continuous story instead of four separate days to survive. From the start, we locked in a visual language and editing rhythm so every recap felt connected, even when they were turned around overnight. A big part of it was being comfortable with restraint—only keeping what mattered, letting moments breathe, and trusting that a calm, consistent approach would carry more weight than trying to show everything.
The RAQ had a strong, official presence both during the race and after it ended. Over the four days, the daily films helped double their follower count, while the final piece reinforced the race as something established and serious. The image presented made athletes want to come back the following year and gave partners and sponsors a clear reason to align with the brand, building lasting notoriety beyond the event itself.
5x
Videos
1x
Boost Online Presence
2x
Follower Count
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It's always nice to work with Blinks.They listen to your needs, and make the process smooth and efficient.
Nate Sulastri
Founder at HUS
