Powgirl — Auclair
Event recap photography for Powgirl by Auclair — documenting a women-led action sports community through movement, connection, and a strong, purpose-driven brand activation.
(YEAR)
2025
(TIMELINE)
2 days
(SERVICES)
Branding
Powgirl unfolded across mixed indoor and outdoor environments, under low-light night conditions and unpredictable weather.
Fast-paced action, constant movement, and last-minute schedule changes left no room for resets or controlled setups.
With limited prep and no re-takes, every moment had to be anticipated and captured live — while still maintaining a premium, brand-forward visual standard.
BLINKS approached the event with a highly mobile, anticipation-driven shooting strategy.
Instead of chasing coverage, the focus stayed on storytelling — reading moments before they happened and moving fluidly between action, community, and detail.
Conscious framing was used throughout to balance Auclair’s strong brand presence with authentic human moments, allowing the visuals to feel both premium and personal without disrupting the flow of the event.
The final images received immediate approval from Auclair, with strong positive feedback and confirmation that the work nailed the vibe.
The collaboration directly led to BLINKS being locked in for four additional events, reinforcing trust and long-term partnership.
Beyond brand usage, the images resonated with the community itself — generating 175 likes, 17 comments, 4 reposts, and 23 shares, signaling that participants felt seen, connected, and represented.
For BLINKS, the project reinforced the ability to perform in low-light, high-pressure environments while delivering human-centered, brand-aligned storytelling.
175
Likes
17
Comments
23
Shares
“
It's always nice to work with Blinks.They listen to your needs, and make the process smooth and efficient.
Nate Sulastri
Founder at HUS
