TNF x Altitude
Event photography in Montreal for The North Face’s Summit Series, captured during a community activation with Altitude Sports—premium, brand-consistent imagery delivered with fast turnaround.
(YEAR)
2025
(TIMELINE)
Same day delivery
(SERVICES)
Branding
The main thing was capturing the energy of a community event while still respecting how tight and refined The North Face brand is. It couldn’t feel like casual event coverage, but it also couldn’t feel staged or overly polished. We had to move fast, stay low-profile, and make sure everything—from product details to athlete moments—felt authentic, premium, and on-brand for everyone involved.
We kept things simple and intentional. Focused on real interactions, athlete moments, and product details as they naturally unfolded, rather than trying to manufacture shots. By working fast and sticking closely to The North Face’s visual standards, we were able to deliver images that felt premium and authentic, while still being flexible enough for social, recap, and internal use.
As a result the event had a polished, cohesive visual presence that worked across multiple teams. The images were easy for The North Face and Altitude Sports to deploy right away on social and internally, and they reflected the Summit Series.
1x
Memorable Activation
1x
Brand Notoriety
1x
Increase in Conversion
“
It's always nice to work with Blinks.They listen to your needs, and make the process smooth and efficient.
Nate Sulastri
Founder at HUS
